SO WHY DOES ORGANIC PRODUCE TASTE BETTER?

Organic food is higher in antioxidants and will trigger flavonoids - the things that trigger your taste buds. Therefore you will experience a heightened reception of flavour.

For a lot of produce, where chemicals are used in the soil, they draw more water out of the soil and they're more diluted. A conventional tomato will therefore taste watered down.  An organic tomato, on the other hand, will taste like a tomato.