certified.NZ product. A safer, effective alternative to chlorine based bleach, made from mineral salts and plant based ingredients derived from citrus and coconut. Our enzyme free formulation whitens whites, incl nappies, and brightens colours. Breaks down to oxygen, water and soda ash. Works well in a range of water temperatures. We believe that one of the best ways to protect your health and the future of the planet, is to reduce the production and use of harmful chemicals. We also believe that by growing people's understanding of the true cost to the environment of the chemically laden products we use everyday and by offering safer, practical solutions, we can inspire change. Our plant based household cleaners, organic gardening goods and natural skin and body care products are proudly made in Aotearoa... New Zealand. They are genuinely safer, more sustainable solutions for you and your family that will simplify and enhance your lifestyle...and help you tread lightly on the planet. We believe that exposure to some synthetic chemicals in everyday products can be harmful to your health.